In the dynamic landscape of fashion and beauty, hair color stands out as an emblem of one’s personal flair. As preferences shift and new shades emerge, both style-conscious individuals and industry players benefit from an acute awareness of these changing trends. A comprehensive analysis conducted in 2023 shed light on the hair color choices gaining popularity in the United States, revealing valuable patterns that inform both consumer behavior and market strategies.
Key Takeaways
- Detailed analysis of search data reveals prevalent hair color preferences.
- Red hues and their variations are notably trending in recent times.
- The findings assist in forecasting future trends and consumer interests.
Research Approach
To analyze the popularity of hair colors, a meticulous evaluation of search queries was conducted. The primary source for this data was Ahrefs—an esteemed digital marketing analysis tool. The scope covered keyword phrases specifically linked to hair dye colors, accumulating a minimum monthly search traction of 1,000 hits. This scrutiny excluded non-color-related hair dye terms such as those relevant to application methods or temporary coloring solutions.
Data for this study centered around search patterns within the United States throughout the year 2023. Table 1 delineates the 30 most prevalent hair dye colors based on their respective monthly search volumes and their contribution to the overall search percentage.
Table 1: Ranking of Hair Color Searches
| S/N | Color | Volume | Percentage |
| 1 | Red | 40400 | 13.92% |
| 2 | Black | 36500 | 12.58% |
| 3 | Brown | 29000 | 9.99% |
| 4 | Purple | 26300 | 9.06% |
| 5 | Blonde | 24400 | 8.41% |
| 6 | Blue | 20500 | 7.06% |
| 7 | Pink | 15300 | 5.27% |
| 8 | Grey | 13900 | 4.79% |
| 9 | Green | 9400 | 3.24% |
| 10 | Burgundy | 7500 | 2.58% |
| 11 | White | 7200 | 2.48% |
| 12 | Silver | 6400 | 2.21% |
| 13 | Ash | 5700 | 1.96% |
| 14 | Ginger | 5200 | 1.79% |
| 15 | Copper | 4700 | 1.62% |
| 16 | Platinum | 4500 | 1.55% |
| 17 | Auburn | 4500 | 1.55% |
| 18 | Cherry | 4000 | 1.38% |
| 19 | Orange | 3900 | 1.34% |
| 20 | Rose | 2800 | 0.96% |
| 21 | Gold | 2800 | 0.96% |
| 22 | Teal | 2300 | 0.79% |
| 23 | Strawberry | 2300 | 0.79% |
| 24 | Chocolate | 2300 | 0.79% |
| 25 | Artic | 1800 | 0.62% |
| 26 | Yellow | 1600 | 0.55% |
| 27 | Lavender | 1500 | 0.52% |
| 28 | Maroon | 1500 | 0.52% |
| 29 | Caramel | 1000 | 0.34% |
| 30 | Plum | 1000 | 0.34% |
| 290200 | 100.00% |
From this data, it was evident that certain hues hold a more significant share of interest among the populace. The results point to a keenness in vibrant tones, as seen in the predominance of red and black hair colors, with a clear leaning towards natural shades and flourishing interest in bold, unconventional choices. The rarer colors, while less dominant in volume, indicate niche but noteworthy areas of interest within the realm of hair dye preferences.
% of Each Color in the Total Monthly Search for Hair Dye
Methodology Behind Our Findings
- Keyword Analysis: The research focused on hair dye color keywords with a minimum monthly search volume of 1,000.
- Research Tool Used: The primary instrument for data collection was the digital marketing tool, Ahrefs.
- Data Retrieval Date: The information was compiled on January 11, 2024, and its relevance remains despite the possible minor fluctuations over time.
- Scope of Keywords: The study included only the keywords directly pertaining to hair dye colors, omitting any related to dye removal, temporary dyes, and other non-color aspects.
Hair Color Searches: A Snapshot of Popularity
Recent data underscore a colorful spectrum of hair dye preferences. A standout trend is the high interest in red hair dye, which peeks with over 40,000 monthly searches. These figures not only reflect its popularity but also a penchant for making bold fashion statements.
Trailing closely are the timeless classics: black and brown hair dyes. These hues remain favorites for their natural look and adaptability, resonating with a vast audience seeking both traditional and modern styles.
| Most Searched Hair Dyes | Monthly Searches |
|---|---|
| Red | 40,000+ |
| Black | 36,500 |
| Brown | Significant |
Embracing both flamboyant and understated looks, contemporary trends illustrate a versatile attitude towards hair color.
Discoveries
- Popularity: Red hair dye tops search trends in the United States.
1. Red Hair Dye
Trending Brands for Red Hair Tints
In recent trends, red hair dyes stand out with a splash, with the market showing a keen interest in dazzling shades including bright red and cherry red. The data reflect an inclination towards these striking and bold red hues.
Specific brands have captured the attention of consumers looking to transform their hair with these radiant colors. Loreal, Arctic Fox, Garnier, and Adore have emerged as front-runners, each carving out a significant niche in the market according to search frequency.
Here are the top selected red hair dye brands along with their search interest:
| Selected Brands | Search Popularity |
|---|---|
| Loreal Red Hair Dye | 1,500 |
| Arctic Fox Red Hair Dye | 1,300 |
| Garnier Red Hair Dye | 1,200 |
| Adore Red Hair Dye | 1,200 |
Among various keywords like natural red, copper red, and underlayer red, those associated with brand-specific hair dyes are indicative of the preference and trust consumers place in established brands when selecting hair color products.
2. Black Hair Dye
In the realm of hair color, black remains a sought-after shade. With its deeply rich hue, it conveys a sense of timelessness and elegance. Market trends show that Revlon and L’Oréal are the leading options, with their products most frequently explored by those looking to achieve this classic tone.
- Monthly Interest: Approximately 36,500 U.S. searches are for black hair colorants.
- Top Brands:
- Revlon: Peak monthly searches at 1,500.
- L’Oréal: Following with 1,000 monthly searches.
Cumulatively, these two brands capture 6.85% of the search interest in black dyes, highlighting their prominence in the consumer choice spectrum.
3. Brown Hair Dye
- Search Popularity: Brown hair dye ranks as the third most frequently searched hair color in the U.S.
- Monthly Searches: Approximately 29,000 queries each month.
- Brand Preference: Searches don’t significantly favor any single brand.
- Consumer Trends: Interest in a diverse spectrum of brown hues is evident.
| Search Ranking | Monthly Volume | Brand Specificity |
|---|---|---|
| Third place | 29,000 | Low |
Interest in brown hair dye remains high, although consumers show no strong loyalty to specific brands or shades, suggesting a preference for varied brown tones.
4. Purple Hair Dyes
The popularity of Purple Hair Dyes is fast growing in the United States. It comes in the fourth position with a search volume of 24,000 for the generic term “purple hair dye”.
Other notable search terms include “purple black hair dye” and “black purple hair dye”, each with volumes of 1,200 and 1,100 respectively. This suggests a trend towards darker shades of purple.
- Trending Shades: Dark purple varieties are in demand.
- Search Interest: High for general purple dyes.
- Specific Hues: Searches indicate a preference for purple-black blends.
| Hue | Monthly Searches |
|---|---|
| Purple Hair Dye | 24,000 |
| Purple Black | 1,200 |
| Black Purple | 29,000 |
5. Blonde Hair Dye
Blonde hair dye ranks highly among the top preferred color options, garnering approximately 24,400 searches every month. The various shades of blonde, each with its distinct appeal, include:
- Honey Blonde: A warm, rich shade
- Platinum Blonde: A cool, high-drama tone
- Strawberry Blonde: A blend of red and blonde
- Ash Blonde: A muted, smokey hue
- Dirty Blonde: A darker, mixed blonde
Notably, the alternate spelling “blond” attracts over a thousand searches on its own.
6. Blue Hair Dye
- Popular Searches:
- “blue hair dye” tops with 11,000 searches monthly.
- Variants Searched:
- “blue black hair dye”: 5,100 monthly searches
- “light blue hair dye”
- “black blue hair dye”
- “midnight blue hair dye”
Preferences vary widely, embracing a spectrum from vibrant light blues to deep midnight hues.
7. Pink Hair Dye
- Search Interest: Approximately 10,000 online searches are for pink hair dye.
- Popular Shades:
- Pastel Pink
- Hot Pink
- Light Pink
The variety speaks to a broad preference for pink’s different hues and intensities.
8. Grey Hair Dye
- Popularity: High interest with 8,600 monthly searches.
- Trends: Growing appreciation for grey shades, likely reflecting current fashion trends.
9. Green Hair Dye
- Most Popular: “Green hair dye” with 5,500 monthly searches
- Vibrant Hues: Searches for “neon green hair dye” reach 1,000
- Rich Tones: “Emerald green hair dye” also has 1,000 searches
10. Burgundy Hair Dye
- Popularity: Strong interest with 4,500 monthly searches.
- Alternative Search: “Hair dye burgundy” also significant, 1,800 searches.
- Tone: Conveys depth, richness.
11. White Hair Dye
- Popularity: Significant interest with 7,200 searches for “white hair dye”
- Purpose: Often used to make a bold style statement
- Appeal: Provides a unique and striking appearance
12. Silver Hair Dye
- Search Interest: 6,400 monthly queries
- Appeal: Silver hair dye is linked to a sleek, contemporary look that emanates sophistication.
13. Ash Hair Dye
- Ash Brown: Most popular, 2,900 searches
- Ash Blonde: Sought-after tone, 1,700 searches
- Light Ash Brown: Trending lighter shade, 1,100 searches
14. Ginger Hair Dye
- Search Interest: 5,200 monthly searches
- Appeal: Natural, warm appearance
- Tone: Vibrant with an organic feel
15. Copper Hair Dye Trends
- Popular Choice: Copper shades are sought-after hair dyes.
- Monthly Searches:
- Copper hair dye: 3,600
- Copper red hair dye: 1,100
- Tones: Warm, reddish-brown variations are in demand.
16. Platinum Hair Dye
- Popularity: High, with “Platinum blonde hair dye” garnering 3,100 searches.
- Interest: Substantial in platinum blonde variations.
- Trend: Shift towards eye-catching, bold platinum hues.
17. Auburn Hair Dye
Auburn hair dye garners significant interest, with 4,500 monthly searches. It’s distinguished by its:
- Deep reddish-brown hue
- Appeal for a natural yet distinct appearance
18. Cherry Hair Dye
- Most Sought-After: Black Cherry Hair Dye (1,800 searches)
- Popular Choices:
- Cherry Red Hair Dye (1,200 searches)
- Red Cherry Hair Dye (1,000 searches)
Insight: There’s a marked preference for deep, dark red tones in hair color selections.
19. Orange Hair Dye
- Popularity: High with 3,900 monthly searches
- Trend: Growing interest in vibrant hair tones
- Option: Orange, for a striking appearance
20. Rose Hair Dye
- Popularity: High demand with 2,800 monthly searches
- Color Profile: A stylish mix of pink and golden shades
- Appeal: Known for its distinctive and chic look
21. Gold Hair Dye
- Rose gold dye attracts equal attention, evidencing a preference for its subtle and refined gold hue.
- This variation provides a gentle contrast to traditional gold tones.
22. Teal Hair Dye
- Popularity: High interest with 2,300 monthly searches.
- Appearance: Combines blue and green hues for a striking effect.
- Audience: Sought after by individuals desiring a bold, unique hair color.
23. Strawberry Hair Colorant
- Search Popularity: Strawberry blonde hair dye receives approximately 2,300 searches, signaling high interest.
- Shade Profile: It presents as a light, warm-toned blonde, embodying a summery vibe.
24. Chocolate Hair Dye
- Search Interest: High at 2,300 searches
- Description: A sought-after, deep brown hue
- Association: Comparable to the richness of chocolate
25. Arctic Hair Dye
- Search Popularity: Approximately 1,800 searches.
- Consumer Insight: High brand recognition.
- Product Category: Hair coloration products.
- Brand Mentioned: Arctic Fox.
26. Yellow Hair Dye Trends
- Popularity: Gaining interest among niche audiences
- Color Profile: A bold and vivid option
- Market Position: Within top 30 hair color preferences
27. Lavender Hair Dye
Lavender hair dye attracts those seeking a delicate and enchanting pastel shade. Its soft purple tone appeals to a specific market that appreciates its whimsical charm.
- Color Palette: Soft pastel purple
- Audience: Enthusiasts of gentle, fairy-tale aesthetics
28. Maroon Hair Dye
- Popularity: Preferred by individuals desiring a dark, vibrant tone.
- Color Depth: Offers a rich, intense shade.
29. Caramel Hair Dye
- Color Description: Medium, warm brown hue
- Appeal: Natural, understated brown shade
- Popularity: Favored for its gentle brown tones
30. Plum Hair Dye
- Color Palette: Deep purple-red
- Popularity: Highly sought-after for boldness
- Tone: Rich, commanding presence